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Gingerol invited us to taste the product before the launch and we fell in love immediately. It was such chemistry among us that we ended up creating their branding and now we’re leading their social media platforms....

Social Listening is a relatively new tool for marketers. It tracks and listens to all conversations online (not only social media), and when we say all is *ALL*, from the smallest to the influencer one. This is key for strategies nowadays, and it should be...